Although the development of construction machinery industry alone is not good, but the development of upstream and downstream industries related to it is optimistic. One of the closely related industries – the development of the real estate industry must also drive part of the construction machinery enterprises. Despite the real estate regulation, the demand for construction machinery has a huge impact, especially developers suspended construction, only to sell the stock of housing. The decline in construction volume and the lack of funds for other infrastructure construction has made the construction machinery industry with serious overcapacity and further compressed profit margins. However, the national urbanization construction provides a rare opportunity for the development of construction machinery industry, shanty town reconstruction and affordable housing construction also provide demand guarantee for the industry, but also provides a large market space for construction machinery products.
Since the construction machinery industry fell into a trough last year, the growth rate of the industry has been slowly moving forward, although not as fast as the development of a few years ago, but the overall development trend of the construction machinery industry this year is still positive, although the development of the road has twists and turns, but still can not stop the pace of construction machinery into the bright.
In recent years, China’s forklift production and sales have been growing at an average annual rate of 30% ~ 40%. Data show that in 2010, the production and sales volume of all kinds of forklift manufacturers in China reached 230,000 sets, and it is expected that in 2011, the production and sales volume of forklift trucks may cross the threshold of 300,000 sets, and reach a higher level. This is a rapidly growing market and a highly competitive one. With more and more enterprises pouring into the forklift industry, all kinds of enterprises are facing more and more competitive pressure. The impact of the financial crisis has not been weakened, the situation of forklift market at home and abroad is still grim. Domestic forklift enterprises increase domestic sales, foreign forklift brands have shifted to China, all kinds of forces in the Chinese forklift market sales energy is constantly amplified. In the face of such competition and the current economic situation, how should forklift enterprises act? What development strategy should be adopted? Where will the market go?
In the past 10 years, the global forklift market has undergone earth-shaking changes. In 2009, China became the world forklift sales market for the first time. China’s forklift market has great potential and has become a fully competitive, highly internationalized and open market in the world. Thirty-seven of the world’s top 50 forklift manufacturers have entered the Chinese market and established sound business systems. Many of them have also established manufacturing and R&D bases. Since 2008, the global financial crisis has also led to the active merger, reorganization and acquisition of enterprises, as well as the rise of Chinese enterprises. Many of the global top 20 companies of 10 years ago have faded out of everyone’s sight.
With the development of economy and the increasingly fierce market competition, the survival and development of enterprises have become an important problem to be solved urgently under the new economic situation. This article from the market strategy, from the market strategic planning and marketing management of two aspects of the enterprise how to formulate strategic planning, and its guidance for the reasonable development of enterprises, enhance the economic benefits of enterprises.
Post time: Nov-21-2021